Some are on the list, and some are downgraded. Where has China’s ESG governance come from?

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Recently, MSCI (Mingsheng Corporation) released the latest ESG rating report. The ESG rating of Anta, the largest domestic sports shoes and clothing brand, was downgraded to "B", which was classified as a "laggard" in the industry, which aroused the attention of the industry. However, according to Anta's 2022 ESG report, Anta has invested heavily in the field of corporate social responsibility, including increasing the proportion of environmentally friendly materials, creating more green and low-carbon products, driving energy conservation and emission reduction of industrial chain partners to promote green supply chains, and improving systematic ESG governance structure, etc. These efforts appear to be counterproductive to the downgrade. Looking back at the growth of ESG in the Chinese market, since A-shares were officially included in the MSCI Global Index in 2018, ESG has entered the Chinese market and investors' vision. Driven by the "dual carbon" goal, ESG will usher in explosive growth in 2021. According to the "China ESG Development White Paper" data, as of the end of 2021, A-shares have established 200 ESG-themed funds during the year, with a total scale of over 2578.4 There were 42 newly released ESG investment themed funds and conceptual themed funds that year, an increase of 75% compared to 2020. If 2021 is the "first year" of ESG, the disclosure rate of ESG reports of A-share listed companies in 2022 will begin to increase, conveying the signal of the market "following the trend". This year, according to data from the China Association of Listed Companies, as of the end of April, more than 1,700 companies had prepared and released 2022 ESG-related reports separately from their annual reports, with a disclosure rate of 34%, an increase from the previous year. From "following the trend" to "landing", how good is the current ESG report? Why do companies that have invested heavily in the field of responsibility have their ESG ratings downgraded by international agencies?

The 'triple gate' of ESG reporting

In recent years, with the continuous introduction of ESG policies and the continuous improvement of disclosure and evaluation standards, the disclosure rate of corporate ESG reports has also increased year by year. From vision to reality, from minority to the public, ESG presents a development trend as a whole. Of course, the phased characteristics of this process, the framework guidelines, and the problems presented in information disclosure are also worthy of our review and reflection. According to reports, among the more than 600 A-share listed companies that have disclosed ESG reports this year, about 128 companies' reports are titled “Social Responsibility and ESG Reports”.According to Sun Xi, chief ESG officer of Menglang Sustainable Digital Technology (Shenzhen) Co., Ltd., this is a special phenomenon in the transition period from traditional CSR reporting to ESG reporting. "CSR reports are generally traditional qualitative disclosures, with more descriptive content, and focus on the 'S' level, focusing on public welfare and charity. In fact, this content is only a part of the ESG report." Sun Xi said that many The company's concepts of CSR, ESG, and sustainable development are mixed, and even replace each other. The root cause is that they have not clarified two questions: Why should a report be issued? Who is the target group for the report? In fact, these two issues point to the motivation and goals of corporate information disclosure, and involve key issues such as the framework and standards adopted by corporate ESG reports, which directly affect the quality of information disclosure. From the perspective of the motivation and audience of the report, the reporting framework and content requirements for the public, investors and regulators are different. Taking the regulatory agency as an example, the report mainly meets the disclosure guidelines of the exchange. However, the report content for investors needs to present more quantitative indicators based on the relevant framework. Compared with traditional CSR reports, ESG reports need to refer to global mainstream ESG disclosure frameworks, such as the Global Reporting Initiative GRI Standards (2021), the Recommendations of the Working Group on Climate-related Financial Information Disclosures (TCFD), the Accounting Standards Board for Sustainable Development SASB, etc., as well as the domestic "China Corporate Social Responsibility Reporting Guidelines (CASS-ESG 5. 0)” and other mainstream frameworks, and conduct relatively standardized disclosures on substantive issues, key performance indicators, and stakeholder participation. The "social responsibility and ESG report" of some companies is precisely because the disclosure framework of social responsibility and ESG is confused, resulting in nondescript content, too much qualitative content, and a lack of substantive issues and quantitative indicators, such as carbon emission data, carbon neutrality targets, etc. . In response to this phenomenon, Sun Xi believes that by seeking external independent assurance to verify the accuracy and reliability of the data information in the report, it can enhance the confidence of shareholders and other stakeholders in the information disclosed in the report. At the same time, the industry still has different views on the "social responsibility and ESG report" issued by a number of state-owned enterprises including China Life Insurance, China Eastern Airlines, and CIMC. In an interview with China News Weekly, Wang Xiaoguang, president of Beijing Rongzhi Research Institute, believed that since the State-owned Assets Supervision and Administration Commission has long required central enterprises and state-owned enterprises to release social responsibility reports, if the ESG report is released separately, the content overlaps to a large extent, so it forms A combination of the two phenomena to meet regulatory requirements. In addition to the confusion in the framework and the lack of quantitative indicators caused by reporting motivations and unclear audiences, incomplete disclosure of ESG-related information has become the second "threshold" for many companies' ESG reports. In Sun Xi’s view, there are two reasons why many companies’ ESG reports cannot respond to “real issues”. One is the difficulty in collecting information, and the other is that many companies’ ESG reports are actually written by third parties. Information collection is the starting point of information disclosure. Without high-quality information collection, disclosure becomes water without a source and tree without roots. Leading platform companies also have similar difficulties in collecting ESG data from many invested companies in their ecosystems. For example, although Tencent's "Environmental, Social and Governance Report 2022" was compiled in accordance with the ESG reporting guidelines of the Hong Kong Stock Exchange and with reference to relevant standards, it has many bright spots in the three aspects of environment, society and governance, but Tencent's huge volume Ecosystems including foreign investment and mini programs are not included in the scope of the report. Some people believe that Tencent's promotion of ESG should not only consider the company's own operations, but also need to promote the development of Tencent's business ecosystem as a whole. In Sun Xi’s view, it is precisely because of the large scale of Tencent’s invested subsidiaries that “it is very difficult for these companies to report the data that needs to be released according to a unified standard.” Due to the difficulties in data collection, when companies submit ESG reports to the first When a tripartite agency writes, some companies tend to "report good news but not bad news", and the quality of the report will inevitably be greatly reduced. The process of data collection cannot be replaced by a third-party organization. When an enterprise and a third-party organization become a "Party A and Party B" relationship, many tasks that require time and cost The data collection work is over. "Through the digital system, managing non-financial information like financial information in daily work and realizing online and intelligentization will definitely be a major trend in the future." Sun Xi said. In this regard, Wang Xiaoguang told "China News Weekly" that the company's market operations, profit scale, human resources, etc. are "visible" performances, so they are relatively complete, but because of the uncertainty of risk factors, risk management means additional cost, and thus relatively absent. The quality of ESG information disclosure includes timely submission and the accuracy and rationality of data. Only when ESG is integrated with the overall operation of the enterprise, risk management and long-term growth and becomes the infrastructure of the enterprise can ESG disclosure be supported. On the basis of ensuring the quality of information disclosure, looking back at the number of reports, although the number of ESG reports released in 2023 has increased compared with previous years, in terms of proportion, there are still more than 60% of listed companies that have not disclosed ESG information. The key reason is A: Non-policy mandated. In 2013, the Hong Kong Stock Exchange issued the "Environmental, Social and Governance Reporting Guidelines" to establish a basic framework for ESG information disclosure in Hong Kong stocks. In 2018, the China Securities Regulatory Commission revised the "Code of Corporate Governance for Listed Companies", stipulating that listed companies are responsible for disclosing ESG information, but it is not yet mandatory. For some domestic companies, since ESG disclosure is currently not mandatory, and this work means costs, companies naturally lack sufficient motivation to promote it. Especially when relevant disclosures draw public attention to their business risks, companies will think that ESG reports are "counterproductive" and have a repulsive mentality. Through many ESG reports, we can see that the current ESG disclosure of Chinese companies is going through the "triple gate" in the development process: vague framework, lack of information, and the number needs to be improved. If ESG rating is an exam, only by crossing these three "thresholds" can companies obtain the "exam admission ticket" more smoothly. On the basis of disclosure quality, looking back at the number of reports, although the number of ESG reports released in 2023 has increased compared with previous years, in terms of proportion, more than 60% of listed companies have not disclosed ESG information. There is only one key reason: Policy enforcement. In 2013, the Hong Kong Stock Exchange issued the "Environmental, Social and Governance Reporting Guidelines" to establish a basic framework for ESG information disclosure in Hong Kong stocks. In 2018, the China Securities Regulatory Commission revised the "Code of Corporate Governance for Listed Companies", stipulating that listed companies are responsible for disclosing ESG information, but it is not yet mandatory. For some domestic companies, since ESG disclosure is currently not mandatory, and this work means costs, companies naturally lack sufficient motivation to promote it. Especially when relevant disclosures draw public attention to their business risks, companies will think that ESG reports are "counterproductive" and have a repulsive mentality. Through many ESG reports, we can see that the current ESG disclosure of Chinese companies is going through the "triple gate" in the development process: vague framework, lack of information, and the number needs to be improved. If ESG rating is an exam, only by crossing these three "thresholds" can companies obtain the "exam admission ticket" more smoothly. On the basis of disclosure quality, looking back at the number of reports, although the number of ESG reports released in 2023 has increased compared with previous years, in terms of proportion, more than 60% of listed companies have not disclosed ESG information. There is only one key reason: Policy enforcement. In 2013, the Hong Kong Stock Exchange issued the "Environmental, Social and Governance Reporting Guidelines" to establish a basic framework for ESG information disclosure in Hong Kong stocks. In 2018, the China Securities Regulatory Commission revised the "Code of Corporate Governance for Listed Companies", stipulating that listed companies are responsible for disclosing ESG information, but it is not yet mandatory. For some domestic companies, since ESG disclosure is currently not mandatory, and this work means costs, companies naturally lack sufficient motivation to promote it. Especially when relevant disclosures draw public attention to their business risks, companies will think that ESG reports are "counterproductive" and have a repulsive mentality. Through many ESG reports, we can see that the current ESG disclosure of Chinese companies is going through the "triple gate" in the development process: vague framework, lack of information, and the number needs to be improved. If ESG rating is an exam, only by crossing these three "thresholds" can companies obtain the "exam admission ticket" more smoothly.

The "dual carbon" goal directly promotes the acceleration of the ESG process in the domestic market. Figure/Visual China

Is the rating system reliable?

In fact, the ESG report is not only a measure to meet regulatory requirements, but also an "answer sheet" that listed companies submit to the capital market. The rating result is the score of this test. At present, Chinese listed companies are facing comprehensive consideration of their ESG risk management from global institutional investors, and more and more asset management institutions are incorporating ESG elements into their evaluation and investment strategies. Higher-quality ESG information disclosure means the opportunity to obtain a higher ESG rating, and the latter also means that more investors will be favored and more capital injected. Therefore, ratings are an important tool for corporate ESG governance, and the fluctuation of rating results has also become an important quantitative indicator for the public to evaluate related companies. Taking Anta as an example, some people believe that the downgrade of the rating results means that Anta is judged to be lagging behind in key issues such as corporate governance, supply chain labor standards, and product carbon footprint. There are also voices saying that Anta's product quality and after-sales service are not in place, and it is suspected that the advertising and marketing expenditure is too high. However, what is controversial is that in the 2023 Fortune China ESG Influence List announced recently, Anta is on the list. The list shows that Anta has proposed the goal of achieving zero landfill of its own production waste, zero use of virgin plastics in its own operating facilities, and zero carbon emissions by 2030. As a member of the Sustainable Apparel Alliance (SAC), Anta has committed Impact assessment and management of service products throughout their life cycle. According to the materials provided by the relevant person in charge of Anta to China News Weekly, Anta has made efforts to improve the level of ESG governance from the aspects of improving the governance framework, sustainable consumption, and environmental protection and public welfare. On the supply chain side, the proportion of suppliers who signed the code of business conduct reached 92. 4%. So, how to deal with this contradiction? Sun Xi believes that the deep-seated reason lies in the differences in the ESG rating concepts and systems of different institutions and even Chinese and foreign companies, which is also a pain point that makes domestic listed companies quite struggling. "Due to the differences in values ​​between China and foreign countries, in many foreign rating standards, Western mainstream values ​​are reflected in many places. And in some issues, these rating agencies will directly deduct points from the ESG evaluation of relevant Chinese companies. Anta is a well-known Chinese company. Enterprises have also suffered from this kind of value collision.” Sun Xi told China News Weekly that this result is related to Anta’s previous announcement to withdraw from BCI (Better Cotton Development Association). In this regard, Wang Xiaoguang also believes that, unlike the certainty of revenue and costs recognized by accounting standards, there are differences in the perception and judgment of interests and values ​​by social subjects. It is the existence of this difference that puts some Chinese companies at a disadvantage in international ESG ratings. Just as a netizen left a message, "Who will give a rating on the reliability of this evaluation system." Sun Xi said frankly that the current ratings differ greatly between China and the West, and it is imminent to build an ESG rating system with Chinese characteristics. In the current international ESG rating system, several foreign institutions such as Morgan Stanley Capital International (MSCI), S&P Dow Jones, FTSE Russell, and Thomson Reuters (Thomson Reuters) have greater influence. For mainland listed companies, it is inevitable that they will not adapt to the environment. Even foreign companies are dissatisfied with the standards of ESG rating agencies. May 2022, S&P 500 The ESG index removed Tesla from the list, causing Tesla's stock price to fall. Musk publicly stated that "ESG is the devil." In fact, the essence behind ESG ratings is actually a competition for the right to speak. China urgently needs to establish an ESG evaluation system that is in line with international standards and in line with national conditions. Zhong Hongwu, a professor at the Chinese Academy of Social Sciences and secretary-general of the China Social Responsibility 100 Forum, once said that foreign rating agencies do not see the social value created by my country’s state-owned enterprises, and believe that the cooperation between state-owned enterprises is related transactions, and they do not understand the value of state-owned enterprises. corporate governance. According to related reports, the State-owned Assets Supervision and Administration Commission is studying to promote the disclosure of ESG information by all listed companies controlled by central enterprises in 2023, and ESG information disclosure guidelines for listed companies controlled by central enterprises are expected to be released in the second half of the year. According to industry insiders, this will help strengthen the discourse power of China's ESG system, and will also help the capital market and investors to more comprehensively evaluate the value of listed companies controlled by central enterprises. Peng Huagang, Secretary-General of the State-owned Assets Supervision and Administration Commission of the State Council, said in an exclusive interview with China News Weekly that central enterprises should play the role of the "national team" and "main force" in ESG practice, and identify effective paths for corporate ESG management. Recently, the Shanghai and Shenzhen Stock Exchanges are also studying and formulating guidelines for information disclosure of sustainable development of listed companies in light of my country's national conditions and the actual situation of listed companies. As a double "ticket" to win consumers and investors, the localization and mature development of ESG requires the collective efforts of Chinese companies. This is also a systemic issue involving policies, standards, and services, and requires the joint participation of the government and society. Whether it is the progress and insufficiency of ESG reports, or the dispute over the right to speak behind the ratings, it all shows that ESG governance has only a starting point and no end point. The process of ESG localization is accelerating, mandatory ESG disclosure is coming, and better ESG is still on the way.

Article source: China News Weekly